LinkedIn Series – Expert Power

Career advancement is what we all strive for. Using LinkedIn can be a very helpful tool to show how you’re an expert in your field. Staying current is necessary for both currently employed professionals and individuals searching for employment. That brings us to a very important question:  Actually, have you ever even noticed it?

LinkedIn truly is like the professional Facebook (but so help me G-d if they introduce a chat function); there is now a newsfeed-esque component that you see right when you log in to LinkedIn and that is fed by what goes into your Activity feed and those of your Connections. Go to your profile and look at your Activity feed–we’ll wait.

See it? My guess is that the feed is mostly full of, “You are connected to so-and-so” and the occasional, “You are not following xyz company.” Yawn. That filters directly into the Newsfeed of all your connections and they are likely skipping right over it. Why not REALLY utilize this section and indicate your sector knowledge in the process? Post relevant articles!

You might find it a challenge, being that there are already not enough hours in the day, to post a bazillion articles. Good news: it’s quality over quantity. All you need is a minimum of five minutes per WEEK to utilize LinkedIn for posting relevant news articles and trends that are emerging in your sector. Why would you do this? Three letters: SME. To be a Subject Matter Expert, and to communicate that expertise via LinkedIn is a subtle–but strategic–opportunity to broadcast just how knowledgeable you are of your particular industry.

If you are currently employed it’s not a suggestion but a necessity to know current and future trends. It isn’t only important for you–the professional–but also for your company. Your expert power will speak volumes to your commitment with the company/sector and it will more likely than not give you a better understanding of how your sector is evolving.

If you are not employed, LinkedIn serves as a platform allowing you to connect with the professional world without having to step into an office. Right from home, while your search for a job continues, you can boost your LinkedIn presence by posting relevant articles to your LinkedIn profile. Others will be able to view them and get an understanding of your expert power within a given industry.

In doing so, you are still demonstrating your SME-ness via LinkedIn and that can work wonders for your job search. Hiring managers and recruiters will see this about you and that, alone, can increase the likelihood that they will reach out to connect. The main idea is to continue to grow professionally regardless if you’re employed or not.  Every time you post something on LinkedIn, you are upping the ante on just how savvy you are and the powers that be will respond in kind.

Now that you are up-to-speed on how post sector-specific newsworthy info to your LinkedIn profile, let’s move on to why you want Siskel & Ebert to give your profile two thumbs up!

Until next time, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Summary & URL

They say first impressions are everything. What you decide to write about in your LinkedIn Summary is going to be that all-important first impression to a potential employer.  Looking beyond your job title and that spiffy picture you have up, the summary should, in a nutshell, make a complete circle from what you have done so far to your future career path. Don’t feel the need to tell your whole professional life story; rather, let your character shine through. Remember this is a professional social media site, but it is still about you. Let people get to know what you’re about, and what makes you the unique professional that stands out.

Utilize a nice, easy writing style to ensure maximum comprehension by the reader. LinkedIn provides a maximum of 2,000 characters to complete your summary; use them wisely! If you are actively searching for a role don’t be afraid to indicate that. Additionally, you should provide an abbreviated list of your core competencies so people viewing your profile can truly understand what skills you bring to the table. Make your summary a powerful one so that it truly represents who you are, what you have to offer.

Another very important profile component people tend to overlook is having a unique URL. Searches on LinkedIn are done by real names, and because there are many people with the same name, your URL will never automatically be your actual name. Instead, you are assigned a URL that is a combination of your name and a whole series of numbers. Not very professional looking, but that’s okay because you can change that.

If you have a rare(ish) name you might be lucky enough to pick a URL using your name. If someone has taken your preferred URL name, you can try putting in your middle name or initial. Additionally, you can opt for extra branding–add a higher-level degree (MBA, PhD) or even a geographic location (NYC, ATL). The goal is ensure your new URL is more memorable and easier to share. Customizing your URL doesn’t only look better on your profile, but it also demonstrates your technology knowledge. Having a unique URL looks more professional and you can even add it to your business cards. Changing your URL is easy enough; directions for how to do so are below:

  • While logged in to LinkedIn, click on “Profile” and then “Edit Profile”
  • Click “Edit” next to your current URL positioned underneath your profile picture (some people may need to click “Contact Info” and then “Edit” depending on certain LinkedIn settings).
  • On the next screen, scroll down slightly and look on the right-hand side of the page. You will see a box that says “Your public profile URL” box.  Click the “Customize your public profile URL” link.
  • Type the last part of your new custom URL in the text box.
  • Click Set Custom URL.

Note: Your custom URL must contain between 5 – 30 letters or numbers (please do not use spaces, symbols, or special characters).

Now that your Summary is complete and you have a unique URL, let’s discuss the power of the SME! Not sure what that even means? Stay tuned!

Until next time, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Profile Basics & Your Resume

You have your basic LinkedIn profile set up and have included (please) a snazzy headshot, but how do you work in your resume? Should your profile and resume match? Although your resume is an important part of your LinkedIn profile, they’re not the same thing. In fact, the two are more like supportive siblings than identical twins: they should complement one another but not match (exception: your basic contact and job info should always be consistent between the two!).

While completing your LinkedIn profile, keep in mind that it should be a good self-representation of where you want to go with your career while indicating that you have the foundation for it (again, similar to your resume…but not identical). Your profile should be straight to the point, but unique at the same time. Remember that others will be viewing your profile. It is a good idea for someone else (who knows you and your work) to review it and provide constructive feedback to ensure you are on the right track. View your LinkedIn profile as your image. Build it accordingly to create a powerful reflection.

Once you have the work/education basics in place, it is time to flesh it out with details. Concentrate on your accomplishments for each role and provide context if that would suit your needs. Additionally, indicate your Core Competencies in the Summary section (though they will be referenced again in the Skills/Expertise section; more on that later!).  Remember to read our post on Resume Don’ts (parts I and II); though it’s true that the two should not be identical, many of our guidelines here still ring true for LinkedIn!

We have much to cover regarding LinkedIn profiles–today’s post barely scratches the surface on how to handle the basic profile. Next up:

  • Creating a strong summary and how to obtain a unique URL.

Other upcoming profile topics include:

  • The importance of outside validation and strategies for obtaining it.
  • Why projects matter and how to work them in to your profile.
  • An overview on increasing your “Subject Matter Expert” presence and why you want to do that at all.

After we cover the profile, we’ll move into the amazing features built into LinkedIn and discuss how to maximize your usage of each one. Until then, remember, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Resource For Success

If there is a heaven on earth for HR managers and recruiters, it is definitely LinkedIn. Over the last several years LinkedIn has quietly moprhed into a vibrant resource for job-seeking and networking professionals.

Why is LinkedIn such a powerful tool in today’s job world? For almost every professional at any level and within (arguably) most every sector, LinkedIn is largely considered the best online professional networking tool out there. It allows you to create a powerful profile in which, if filled out correctly, will display your strengths and experiences as well as best position you for your target audience. Additionally, the platform allows for extensive research into sectors, companies, and people on top of its key messaging system, job board options, and additional perks just for being a member of the site (and a non-paying one at that).

The question remains, though: are you maximizing LinkedIn for your professional development purposes? Moreover, is your profile truly effective? Have you learned effective messaging techniques to utilize in connecting with people? Do you even know what those Skills/Expertise Endorsements are used for and how important they are to recruiters? LinkedIn is more than just a profile platform and it is in your best interest to know how to best utilize it for your future needs.

Stayed tuned and check back to our LinkedIn Series for some key tips essential for your success story using LinkedIn. We will be discussing a range of related topics that will be vital to your ongoing career success; some of our topics will include how to strategically improve your profile, understanding the logic behind your Skills/Expertise (and the endorsements that come with those), the most effective techniques out there for connecting with people, and so much more!

Of course, don’t forget to connect with us on, what else, LinkedIn! Until then, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

What Can a Professional Resume Writer Do for You?

In today’s competitive job market, there are a seemingly endless number of factors that can affect whether an applicant is hired or not. Not wearing the right outfit to the interview? Your application goes in the “No” pile. Accidentally submit a cover letter you used while applying for another position? Most companies won’t even give you a second look, no matter how qualified you are. This economy calls for great attention to detail – so while creating your resume may seem fairly easy, perfecting your resume means you’ll need a professional.

A professional, you say? Professional…resume writer? That exists? While such a writer technically falls under the “Ghost Writer” category (as you would not advertise having used our services on the resume), there has long been a job sector solely devoted to ensuring you get into – or move up in – your targeted job sector.

Remember: resume writers are not created equal; the top resume writers earn certifications in their craft while carefully honing their skills to include the most complex of cases. The main certifications are CPRW (Certified Professional Resume Writer, given through the Professional Association of Resume Writers), ACRW (Academy Certified Resume Writer, given through The Resume Writing Academy), and NCRW (National Certified Resume Writer, given through the National Resume Writers Association). Often the CPRW is thought of as the “undergrad” of resume writing certifications and the ACRW and NCRW are the more advanced or “graduate” certifications. Using a resume writer with these credentials means you will be working with a professional who knows their field and can help you succeed.

Now, going through a professional resume writing service may not be cheap – having an expert revise your resume will cost you hundreds of dollars. So why would you even bother? Think of your resume as a first impression – this is most likely what the company will see before you land any kind of interview. A professional will know what language businesses are looking for and how to ensure that all of your skills and experience are effectively communicated to employers. Additionally, writers whose services extend beyond resumes can collaborate with you on how to utilize the document in job searches, help you perfect your social media profile, as well as prep you for interviews. Often times, these particularly “well-rounded” writers can be a one-stop-shop to assist you in landing the job.

Just like you wouldn’t try to rewire your house without the aid of an electrician, hiring a professional resume writer means having someone who is a highly skilled writer helping you create your best resume. Luckily, ReFresh Your Step’s own Emily Kapit is a CPRW and finalizing her ACRW certification, making her a leading expert on resume rewrites and updates  as well as other career services. With the Resume and Cover Letter services and a pro lead resume writer, ReFresh Your Step will help you find the perfect job for you! Check out our Results and Services pages to see just what RYS can do for you and your career.

– Emma Ambler, Marketing & Communications Intern

Importing & Logistics Job Search

See “After” PDF See “Before” PDF

Challenge: While this client’s original information was extensive and showed a broad range of skills and accomplishments, the format and content needed an upgrade to ensure that he effectively demonstrate to hiring managers his high level of experience. Additionally, we needed to show that experience but ensure that we not “age” him in the process.

Process: After discussing prior experience, future goals, accomplishments from across his career, and speaking at length about specific (and relevant) competencies, we fully overhauled the format. In doing so, we were able to highlight his key achievements and management background as well as mention his international market experience. To deal with a longer work history, we created an “Additional Relevant Experience” section but did not include dates there (or within the “Education” section either).

Outcome:  Our finished document made a huge difference in the client’s job search and the response he received has been tremendous in just a short amount of time since he began circulating it!

 

Marketing & Event Planning Job Search

See “After” PDF See “Before” PDF

Challenge:  This client had amazing experience within her sector but her original format was concentrating far more on the “who” as opposed to the “what” and “outcome”; additionally, that format was set up in a style that looked more like an outline and therefore could not be nearly as impactful with hiring managers.

Process: We spoke at length about what she really wanted to do as well as gathered the more important “process/outcome” information that would communicate to a reader just how effective she really is on the job. Additionally, I gathered up her relevant proficiencies/core competencies. When doing the resume, I opted to include a chrono-functional that complimented her accomplishments as well as played well into her entrepreneurial background without emphasizing it too much.

Outcome: She loved the flow and ease with which her information was presented and has already had great success with the document. Additionally, she has been sending us clients as well!

Senior IT & Finance Job Search

See “After” PDF See “Before” PDF

Challenge:  This client had strong content and info on his original resume and the formatting was not bad; however, this was an example of how too much content can truly hurt an accomplished individual. Additionally, since he wanted to reach that “next level”, we had to be that much more targeted and strategic in what we presented and how.

Process:  The client collaborated with us on his career objectives and we spoke at length of what kind of accomplishment-oriented info we needed and why. He used our documentation to capture the relevant information, and we gathered his general and IT-specific proficiencies before overhauling the document to be more high-level as well as emphasize his background, leadership, management experience, and achievements to date.

Outcome:  The client was thrilled with this document and recognized immediately the difference it made to streamline, target, emphasize certain aspects of one’s background in a more high-level resume. He is just beginning to use the resume and we suspect he will be in touch very soon with updates!

Business & Engineering Job Search

See “After” PDF See “Before” PDF

Challenge: This client brought to the table an amazing career trajectory to date that included high-level aeronautical engineering work, management of major teams and a strong business background (with a lot of achievements); unfortunately, almost none of this was being captured on the original document.

Process & Outcome: We collaborated on what to emphasize and why; once all of the right information was on-hand, it was a matter of reformatting and word-smithing (no easy feat, but ReFresh Your Step writers enjoy the challenge). The final version provided an in-depth–and highly strategic–look at a truly outstanding career so far.

Finance & IT Job Search

See “After” PDF See “Before” PDF

Challenge: This client had an excellent work history that expertly straddled the IT and management/business development sectors. He had done well in all of his roles and had the accomplishments/measureables to back up his career path but none of that was coming through on the original (Before) document.

Process: This client and I worked very closely on identifying not just what he had done well and the related achievements but also what he wanted to focus on for a next step. Once we had all of the information on-hand, it was a matter of crafting an excellent document that would hint at his amazing career success as well as show the depth and breadth of his business and IT-related skills.

Outcome: Even though we greatly overhauled the content, his new format alone makes a huge difference! The After document expertly tackled the challenging task of hinting at an accomplished, highly capable individual but also made it easy for a reader to scan the document and pickup on the right kind of information before deciding to bring him in for an interview.

BEFORE > AFTER