LinkedIn Series – Profile Basics & Your Resume

You have your basic LinkedIn profile set up and have included (please) a snazzy headshot, but how do you work in your resume? Should your profile and resume match? Although your resume is an important part of your LinkedIn profile, they’re not the same thing. In fact, the two are more like supportive siblings than identical twins: they should complement one another but not match (exception: your basic contact and job info should always be consistent between the two!).

While completing your LinkedIn profile, keep in mind that it should be a good self-representation of where you want to go with your career while indicating that you have the foundation for it (again, similar to your resume…but not identical). Your profile should be straight to the point, but unique at the same time. Remember that others will be viewing your profile. It is a good idea for someone else (who knows you and your work) to review it and provide constructive feedback to ensure you are on the right track. View your LinkedIn profile as your image. Build it accordingly to create a powerful reflection.

Once you have the work/education basics in place, it is time to flesh it out with details. Concentrate on your accomplishments for each role and provide context if that would suit your needs. Additionally, indicate your Core Competencies in the Summary section (though they will be referenced again in the Skills/Expertise section; more on that later!).  Remember to read our post on Resume Don’ts (parts I and II); though it’s true that the two should not be identical, many of our guidelines here still ring true for LinkedIn!

We have much to cover regarding LinkedIn profiles–today’s post barely scratches the surface on how to handle the basic profile. Next up:

  • Creating a strong summary and how to obtain a unique URL.

Other upcoming profile topics include:

  • The importance of outside validation and strategies for obtaining it.
  • Why projects matter and how to work them in to your profile.
  • An overview on increasing your “Subject Matter Expert” presence and why you want to do that at all.

After we cover the profile, we’ll move into the amazing features built into LinkedIn and discuss how to maximize your usage of each one. Until then, remember, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Resource For Success

If there is a heaven on earth for HR managers and recruiters, it is definitely LinkedIn. Over the last several years LinkedIn has quietly moprhed into a vibrant resource for job-seeking and networking professionals.

Why is LinkedIn such a powerful tool in today’s job world? For almost every professional at any level and within (arguably) most every sector, LinkedIn is largely considered the best online professional networking tool out there. It allows you to create a powerful profile in which, if filled out correctly, will display your strengths and experiences as well as best position you for your target audience. Additionally, the platform allows for extensive research into sectors, companies, and people on top of its key messaging system, job board options, and additional perks just for being a member of the site (and a non-paying one at that).

The question remains, though: are you maximizing LinkedIn for your professional development purposes? Moreover, is your profile truly effective? Have you learned effective messaging techniques to utilize in connecting with people? Do you even know what those Skills/Expertise Endorsements are used for and how important they are to recruiters? LinkedIn is more than just a profile platform and it is in your best interest to know how to best utilize it for your future needs.

Stayed tuned and check back to our LinkedIn Series for some key tips essential for your success story using LinkedIn. We will be discussing a range of related topics that will be vital to your ongoing career success; some of our topics will include how to strategically improve your profile, understanding the logic behind your Skills/Expertise (and the endorsements that come with those), the most effective techniques out there for connecting with people, and so much more!

Of course, don’t forget to connect with us on, what else, LinkedIn! Until then, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

Top Five Reasons to Hire a Resume Writer

Your resume – usually the first thing a potential employer sees  – is often a key determinant in whether you’ll be offered a job or even an interview. While it’s tempting to think that writing your own resume is the cheaper, easier option, it may end up costing you in the long run. Consider this: with so much riding on one document, using a professional resume writing service is a wise investment for jobseekers. There are many reasons to employ a professional resume writer – and it’s tax deductible (a BONUS reason)!

1. The experts agree! Some interesting statistics – according to www.theladders.com, a professionally written resume can make you 38% more likely to be contacted by recruiters, 31% more likely to land the interview and 40% more likely to land the job. With stats like that and an 8% unemployment rate (at least),  not using a professional resume writer can truly be hurting your chance at finding your next job.

2. You’ll Get to Recruiters Faster. Applicant Tracking Systems (ATS) are widely used by employers and can work against you before your resume even reaches a hiring manager’s desk. With each job, there are certain keywords the tracking systems look for – with an 80% match of the right words, your resume will be sent directly to a hiring manager. A 60%-79%% word match may or may not be enough for your resume to move past the application process, and anything less than a 60% match will send your resume into the black hole of forgotten applicants. A professional resume writer will know exactly what keywords employers are looking for and can help your resume bypass the tracking system. Strongly accredited writers will even teach you how to quickly and effectively tailor your resume’s key words for individual job descriptions. Choose wisely!

3. Resume Trends Evolve: A professional resume writer is a trained expert and truly knows what employers are really looking for in a resume. Do you know what kind of accomplishments you should pull out of your experience and put onto paper? Are you aware of how your skills should be presented in order to show your potential to employers? Have you considered building in a strategy for how you want your document to be viewed by hiring managers? Resume writers aren’t inventing any of your experiences or abilities, but they know how to present them in a way to place you in the best light possible – and to show employers how valuable you are–and will be to them.

4. Accountability & Preparedness: Hiring a professional resume writer can also be a great way to reinvigorate your job search or achieve clarity and preparedness when looking for a new position. The fact that using a resume writer makes you 40% more likely to land an interview means that job seekers with professionally written resumes are landing interviews more often and thus have more experience putting their best foot forward with potential employers. Getting more interview opportunities will allow you to feel more confident and capable of finding a new job. Not to mention, seeing your new resume with all of your useful skills and abilities can enable you to communicate what makes you special to employers.

5. The Investment Often Pays off VERY Quickly. Although some may be reluctant to shell out money for writing something they could technically do themselves, hiring a professional resume writer may actually save you money in the long run. If you are between jobs or a new college graduate, you’re losing money the longer you remain unemployed – spending a few hundred dollars now can pay off when you land a job faster than had you written your own resume.

There are many more reasons to hire a professional resume writer – peace of mind that your resume is in the best hands, getting expert advice or even not having to stress out about whether or not you should have included your first job as a camp counselor. With statistics showing how beneficial a resume writer can be, the only question left is: when can I start using my new resume?

 

– Emma Ambler, Marketing & Communications Intern

Yahoo!’s Big Gamble: The Workplace Flexibility Conundrum

With more and more companies offering workplace flexibility, it came as a shock that Yahoo CEO Marissa Mayer issued a memo late last month explaining that the company would require all of its employees to come into the office instead of working from home. This decision has received plenty of heat, with some calling the policy change “short-sighted”, “going backwards” and an “epic fail”. After all, 24% of Americans reported working from home at least a few hours per week and 63% of employers reported they allowed employees to work remotely.

Even though allowing workers to telecommute may save the company money in a sluggish economy, some firms are noticing definite drawbacks to having an emptier office. Studies have indicated that employees who work from home are more productive but less innovative – apparently, employees interacting with one another can lead to more new ideas and faster decision making. For a struggling company like Yahoo, having employees in the same place could mean the difference between growth and stagnation.

Job applicants shouldn’t always assume their future workplace will embrace workplace flexibility. It may be an attractive option to work from your couch all day, but it may not be the best decision for your career. Often, employees who primarily work from home miss out on crucial decisions and also may be passed over for promotions or special opportunities partly because they are much less visible in the office environment.

Recent college graduates and young professionals may be searching for jobs with greater opportunities to work from home, but Mayer may have started a trend with more companies focusing on keeping people in the workplace. Workplace flexibility must be kept in balance with other job aspects – how important is it to you to work at home compared to the possibility of job security or career growth? Maintaining a healthy work-life balance is important, but no job will be perfect and in this economy, sacrificing working from home just might be necessary.

 

– Emma Ambler, Marketing & Communications Intern

Proven App: Can You Trust It?

It seems like there’s an app for everything recently – with the help of your smart phone or tablet, you can order Chipotle, check the weekly coupons for Publix and find the nearest ATM. Now you can even find a job on the go with the new Proven application.

Users can browse Craigslist job postings, upload their resume and cover letter and apply right from their computer or iPhone. So far, Proven has received great reviews from users for being easy to use and the numbers speak for themselves – 18K users downloaded Proven in January. Proven received 5 out of 5 stars from users on the iTunes store and the updated version allows users to sync accounts on their phone and computer.

While using the Proven app may seem like the new frontier in finding a job, it also has its limitations. Although the app makes it easy to send resumes and cover letters to potential employers, it also is restricted to positions posted on Craigslist. Not all job postings on the site are exactly what they seem and there is often a larger concentration in service industry job postings. This may require more in-depth searches to find a legitimate posting that is well-suited for an employee. Jobs on Craigslist also represent only a fraction of available jobs, so Proven is not a one-stop-shop in finding your next job.

With other job search apps like JobMo, Job Aware and Ultimate Job Search gaining in popularity, it seems like thousands of people are taking advantage of the convenience of applying for jobs on the go. As so many aspects of our lives are virtual nowadays, it makes sense that we would use technology to apply for jobs. Keep in mind that your online presence should also be kept up to date to best utilize the Internet in your job search. With RYS’ Social Media services, we can help you put your best foot forward in your online job search.

 

– Emma Ambler, Marketing & Communications Intern

LinkedIn: The Ugly Duckling Gets the Last Quack

While our blog has made LinkedIn a focus on several occasions (most recently, here), a recent Wall Street Journal article provides further evidence of how powerful a tool the site can be when used effectively. Though some of the initial points focused on outperformance of the company’s stock since its IPO relative to some of its social media peers,  perhaps the more relevant information for job seekers is the article’s take on what has driven the company’s market capitalization  to more than quadruple since 2011 compared to decreases of 25%-60% for social media “darlings” Facebook, Groupon and Zynga.

 

This article’s main point is that companies both large (i.e.  PepsiCo and Starbucks) and small are devoting an increasing amount of time and resources to find applicants across a wide variety of industries and experience levels. Why? Because LinkedIn’s “pool of candidates is so  large and resumes tend to be more actively fleshed out and updated versus rival job sites and social networks.” What’s more, the article goes on to say, “LinkedIn also specializes in connecting companies with people who may not be looking for a job,” which can be appealing to a company.

 

What does this mean for those of us that don’t care as much about the company’s stock price? As LinkedIn attracts more users and expands its business lines, your LinkedIn presence is as critical as ever. Think that just means updating your profile with your latest job? Think again. There is much more to it and we can help. Whether in person or online and over the phone, we will ensure that you have the tools to maximize the benefits LinkedIn has to offer.