A recent article from Wall Street Journal, “How Not to Be the Office Tech Dinosaur” addresses a concern facing many older professionals – will their experience and years in the workforce be enough to keep their job in an increasingly tech-savvy world? Advances in technology occur almost every day; at times, it seems impossible to keep up with the newest social media craze. With younger professionals naturally more in tune with technology trends and using Facebook, Twitter, Vine and Instagram, it can sometimes seem like they have an unfair advantage, especially are more companies place a greater emphasis on reaching out to consumers via social media.
However, this technology divide doesn’t mean that younger employees are better suited for work in a professional setting. Older employees who have longer careers have generally gained more practical knowledge – they know how to meet a deadline, deal with a difficult coworker, and efficiently delegate tasks to others. These kind of skills are learned from real world experience – not from knowing how to use hashtags.
In today’s job environment, there is an opportunity for employees of a multi-generational workplace to learn from each other. Mentoring can go in both directions – younger employees can help educate older ones on why social media is important and how to use it. Older employees, on the other hand, can mentor younger employees in the arts of being a successful member in a professional workplace, from how to dress appropriately to how to run a successful meeting. The flow of information sharing can – and should – go both ways because, in the end, being able to learn from other employees will only make a workplace stronger.
While it may seem intimidating to keep up with the changes in social media and how to use it professionally, ReFresh Your Step’s Social Media Services can help you master Facebook, Twitter, LinkedIn and every other social networking site. No company can afford to underestimate the value of a viable online presence, and knowing how to effectively use social media can make an employee even more valuable to their company. With employees working to teach one another useful skills (relating to both social media and professional behavior), workplaces can be even more productive and successful.
It’s YOUR Career: ReFresh. Revive. Renew. #ReFreshYourStep.
– Emma Ambler, Marketing & Communications Intern