While our blog has made LinkedIn a focus on several occasions (most recently, here), a recent Wall Street Journal article provides further evidence of how powerful a tool the site can be when used effectively. Though some of the initial points focused on outperformance of the company’s stock since its IPO relative to some of its social media peers, perhaps the more relevant information for job seekers is the article’s take on what has driven the company’s market capitalization to more than quadruple since 2011 compared to decreases of 25%-60% for social media “darlings” Facebook, Groupon and Zynga.
This article’s main point is that companies both large (i.e. PepsiCo and Starbucks) and small are devoting an increasing amount of time and resources to find applicants across a wide variety of industries and experience levels. Why? Because LinkedIn’s “pool of candidates is so large and resumes tend to be more actively fleshed out and updated versus rival job sites and social networks.” What’s more, the article goes on to say, “LinkedIn also specializes in connecting companies with people who may not be looking for a job,” which can be appealing to a company.
What does this mean for those of us that don’t care as much about the company’s stock price? As LinkedIn attracts more users and expands its business lines, your LinkedIn presence is as critical as ever. Think that just means updating your profile with your latest job? Think again. There is much more to it and we can help. Whether in person or online and over the phone, we will ensure that you have the tools to maximize the benefits LinkedIn has to offer.