Dr. Seuss, Career Advisor?

Not long ago, just before celebrating my daughters’ 2nd birthday, I came across a tattered copy of Dr. Seuss’ Happy Birthday to You!, and couldn’t help but smile as I thought back on pivotal moments in my life and career when Dr. Seuss’s wise words resonated. Since adopting this book back into my life for the benefit of my growing child, I have found myself stuck on the most famous line in the book, just as I was thirty-something years ago.

“Today you are you, this is truer than true. There is no one alive who is youer than you!”

As a Professional Career Strategist, I pride myself on advising our clients by inspiring them to see the true value within themselves. Now that I am once again immersed back into Dr. Seuss’ work through my child’s eyes,

I couldn’t help but wonder – was Dr. Seuss the world’s best career coach disguised as a children’s book writer?

 

Let’s think about this for a minute. As children, we’re taught to be confident, believe in ourselves, do the right thing, and naturally, we’ll land amongst the stars. Then, reality happens as we grow up: we learn the agony of defeat and the sting of disappointment.  We face the harsh coldness of “Thank you for your application, but…”

Little by little, all of those wise words we clung to and repeated before bedtime while reading some of Seuss’ classics seem as useless as, well, a cold plate of Green Eggs and Ham.

If Dr. Seuss (2.0) stepped into the role of a career coach, here is how we reimagine the applicability of some of his more famous quotes when considering a job search.

“Sometimes the questions are complicated and the answers are simple.”

The way we see it, this is Dr. Seuss, Career Advisor, reminding you to simplify your job search. You will not be a great fit for every role out there and not every sector is going to be ideal. Moreover, not all career fairs, networking events, and speed interview sessions will be helpful. Hone-in, for simplicity purposes, on a few sectors and companies you want to learn more about and start going through your connections, both digital and real, to make inroads. The Cat in the Hat would be proud of That!

 

“So be sure when you step, step with care and great tact. And remember that life’s a great balancing act.”

I’m pretty sure I’ve given this advice before, though perhaps with less of a rhyme scheme going on. Dr. Seuss is correct, though, as he is basically suggesting that you be thoughtful and strategic in your job search. So often, we hear the “quantity over quality” is what lands one a job. Applying to 200 jobs just because they have openings will not turn the odds in your favor for an interview or offer and could very well lead to MORE frustration when you don’t hear back.

Rather, focus on the companies and roles in which you are truly interested, even if that means only applying to 10 roles. From there, reach out to people at each company, follow-up, express interest in the role, and request time to learn more about the opportunity and overall organization. Basically, Dr. Seuss (the Career Advisor) is suggesting you balance out applying for quality roles with making essential connections at each organization, as this will significantly increase the likelihood that you actually land an interview.

 

“It’s not about what it is, it’s about what it can become.”

Your past is your past, and it is exactly what has led you to where you are in your life at this very moment. Most likely, you’ve learned a thing or two from your previous job experiences, good and bad. The purpose here, as Dr. Seuss has indicated, is to take that experience and focus on what your career can become – and lead with this in mind. Recognizing an abundance of responsibilities from your career to date is a decent start – but if you can’t speak to how this will apply to your future success, it’s time to recalibrate. Perhaps Dr. Seuss, Career Advisor, would ask you the following:

One fish, Two fish, At that role, What’d You Accomplish?

Don’t forget to note your achievements and make a plan; you can do all this eating green eggs and ham!

In all seriousness, we often lose sight of what we set out to do in the first place.  Unwanted advice, opinions, and poor career advice can negatively affect the direction in which we were hoping to steer ourselves. Losing trust in ourselves and the value we can bring to the career world would make Dr. Seuss a very unhappy career coach, er, writer.

On the anniversary of Dr. Theodore Seuss Geisel’s Birthday, celebrate with an inherent call to the brains in your head, the feet in your shoes, and empower yourself to venture on in any direction you choose.

It’s YOUR career: ReFresh. Revive. Renew.

Contributor: Michelle Dempsey, MS, CPRW

 

 

The Top 25 Jobs in America… Are Probably NOT for You

The “top job” in America has a median salary of over $116,000.

Sound good to you? Or does it sound like, with this salary, you’ll never even be close to paying off

your student loans/mortgage/business debt?

Either way – it shouldn’t matter.

Recently, Glassdoor.com put out this list, highlighting the Top 25 jobs in America. We’ll be honest with you, we scrolled the list, and were shocked to find that “Career Strategist” didn’t make the cut (Hey, we think it’s the best!).

The list was filled with many managerial positions, many more engineering positions, and many of those with decent salaries. All pretty comprehensive material if you’re on the hunt for a new – and better – career.

But what this list left off is critical. In fact, we think the one factor that should be considered, sometimes above all others – is what this job means for you, in terms of your own personal satisfaction.

Even the top-rated job in the world will not provide you with much if it is not aligned with who you are, what your background is, what your innate skills are, and – more than anything – what you need to be happy.

Life is stressful. Maintaining a meaningful and successful career path requires a lot of dedication and (wo)man-hours. We spend so much time focused on our jobs, or finding a better one, that it should undoubtedly be a job that fills our souls, and not just our pockets.

That being said, you cannot put a price on loving what you do.

Ever hear of the friend-of-a-friend that left his very high-paying (albeit high-stress), big-city, CEO job for the quiet streets of Nowhere, USA to relax and finally enjoy life a bit more? As Career Coaches, we’ve heard this tale first-hand, and we support it! The trick is to shift gears into the appropriate professional lane – and with ReFresh Your Step by your side, you too, can wind up with the #1 job in America – the #1 job, for you, that is!

It’s YOUR career: ReFresh. Revive. Renew.

Don’t Go it Alone! The Case For a Career Strategist

Ready for some cold, hard, truth? You’ve come to the right place

The truth is, embarking on a career search alone can be a tad, what’s the word? … Intimidating.

We’d love to tell you that your job search will be easy. That it’ll make you want to prance through fields of daisies while whistling Dixie and relishing in the joy of completing job applications. That you can go it alone, give it your best effort, and a slew of hiring managers will jump forth and offer you loads of money.

Certainly, you’ve acquired a great education, racked up some commendable experience, and have the utmost confidence in yourself. That helps… a bit.

It is an admirable feat in itself to come to the realization that it’s time for a new job. For whatever your reasons are for gearing up to make a change, we’d like to offer up a piece of free advice – the same advice we’d offer to the world’s most experienced CEO and to the world’s most inexperienced recent college grad:

Don’t go it alone.

Sure, you can attempt to reach the peak of Mt. Everest on your own. But with a Sherpa to guide you, you’ll have key advice on how to navigate the challenging terrain, AND someone to keep you company along the way. My point here? Two is better than one. Sometimes, a support team is better than even two.

The benefits of hiring a professional Career Strategist (or team of them!) during YOUR job search venture far outweigh the idea of taking it upon yourself to navigate the course solo. Among assisting in answering your most bewildering questions regarding your search, (Can you help me figure out what I’m even good at?!), we are here to listen. And in this world where everyone seems to have too much to say, a listening ear can ease even the most nervous of job seekers.

When you connect with a ReFresh Your Step professional, you won’t just be given the opportunity for superb documents to showcase your accomplishments, you’ll be given the ability to have a dedicated support system – a dedicated team player (or multiple ones, depending on your need) who will not only listen, but answer all of your career search needs.

“To listen is to continually give up all expectation and to give our attention, completely and freshly, to what is before us, not really knowing what we will ear or what that will mean. In the practice of our days, to listen is to lean in, softly, with a willingness to be changed by what we hear.”

Schedule your free consultation with a ReFresh Your Step professional today to get a glimpse into how the power of a partnership with a professional career strategist will change the way you view your career search – AND it’s outcome. We’re here to discuss your resume/cover letter, LinkedIn, job goals, interviewing, or a litany of related topics. We’re also here to listen, truly listen.

It’s YOUR Career: ReFresh. Revive. Renew.

Looking to make a move? Partner with a career strategist to ensure a big win!

To Our Career Growth…and Yours!

One of the most rewarding things about being a top career advisory firm in South Florida (and nationally!) is the opportunity to help our clients rise to the top in their careers. While we see growth in our own company month-after- month, it really all comes back to your growth and the trust you have in us to support you along your journey.

After 10 years in the Career Advisory industry, we are proud to continue fostering  your growth and in order to do so, my team and I set and reach our own milestones.

It was with great excitement and truly a career dream of mine since opening the doors to RYS in 2008 that I officially  became one of the youngest in the world, and only South Florida based resume writer to hold the highest certification degree in the industry AND offer highly tailored, fully-scaled career advisory work! The MRW (Master Resume Writer) is like the PHD of resume writing. Not only am I the one of the only writers to have this certification in South Florida, but there are only 25 other writers in the industry – globally – that hold this level of certification.

In addition to my own personal growth, I have loved expanding the company to include a powerful, amazing team of writers. They have each been integral in the organization’s expansion (thanks, guys!) but also in partnering with countless clients. As I tell each client who works with a team writer, not only do I stay personally involved in each project but you also have the added benefit of working with another highly certified writer and career adviser on your personal career growth. That’s right–all of my writers are certified, hand-picked by me, and serve as an additional resource for each of our clients.

Let’s hear it for our career growth…and yours!

The Biggest Changes to Your Job Search

I was watching Back to the Future II the other day and noticed that “the future” on that infamous Delorean dashboard was 2015. 2015! Where are the hoverboards? Is anyone working on that? (actually, yes!) I find it hard to believe that we are in the year 2015 when 2005 feels like just yesterday.

In thinking of how quickly the last ten years have flown by, it dawned on me that this period has brought about some significant changes in handling a job search. As such, we present to you The Top Three Biggest Advancements in Job Searches, along with how to make some small changes to ensure these new developments work for you.

 

3) LinkedIn: It goes without saying that LinkedIn is one of the job search landscape’s biggest changes in recent years. While some regard it as the “professional Facebook” (not true!) and the profile as “just an online resume,” (also not true!) there is so much more to this significant career platform.

Scary Part: Not everyone loves LinkedIn and many more have just a very basic presence on there, believing they have fulfilled the LinkedIn requirement. Think again! People will look for you on LinkedIn and either not showing up or appearing like you don’t understand it can very easily work against you.

Make it Work for You: We suggest that you, regardless of level or sector, have a presence on LinkedIn and learn at least the basics of how it works, how hiring managers and recruiters use it, as well as a few “best practices” for effective LinkedIn profiles and messaging.

 

2) Applicant Tracking Systems (ATS): Not sure what an ATS is? Have you ever applied for a job on-line? If so (and that is the case for most at this point), your resume ­– and whole application – was automatically scanned by a computer program and scored based on how many key words in your application matched the key words for the job description. That score determines if your resume is sent to a hiring manger.

Scary Part: While you may be an excellent fit for a specific role, if your key words don’t match up, you are unlikely to move forward in the process (at least, if you only apply online).

Make it Work for You: Online job searches are great for researching what companies are hiring and you may have to apply online to at least be in their system. Take a second and tweak your resume to reflect their keywords before submitting it; small changes can have a big impact.

Additionally, and this is huge, go beyond applying online and connect with people directly at the organization to learn more about the role and company that can be helpful during an interview should you progress to that part of the process. The mini-goal? Start a conversation ­­– via email or LinkedIn – with an internal source; once you have an “in,” the ATS results won’t matter!

 

1) Social Media: Facebook, LinkedIn, Twitter are now just the basics; Instagram, Vine, and Tumblr are all the rage and who knows what social media platform will be knocking on your digital door tomorrow? Some clients find that knowledge of these platforms are helpful for their job search and others find it to be either a hindrance or not really a source for leads…or is it that they don’t know where to look?

Scary Part: Social media can work for most in terms of finding opportunities (see “Make it Work for You” below) but everyone, everyone needs to put their profile privacy settings on high (for each profile you have) and think twice about what you post. What seems like a good idea in the moment can work against you if you forget that not all of your connections care to see what you did last weekend or are interested in your political leanings.

Make it Work For You: If you are in a sector where knowledge of social media should be on your profile (i.e., advertising, digital marketing, etc.) or are applying to a social media company (a role at Facebook or Twitter, for example), make sure to include knowledge of social platforms on your resume as well as start using said platform more frequently. Companies can track these things and do like to see organic, true familiarity with the platforms themselves.

For everyone else, source leads by identifying some companies you wish to target for your job search and start following them on LinkedIn, Facebook, and Twitter (at least). Interact with the companies and see with whom you can directly connect. Social media is a beautiful thing if you actually use it for digitally – and strategically – socializing!

 

Bonus! Smart Phones & Tablets: Ah, my iPhone; I don’t leave home without. Know the feeling? So do most hiring managers and recruiters; hiring work is often done on the fly these days, and that includes reviewing resumes for open roles. How does that impact you? See below:

Scary Part: Most “before” resumes that come my way need formatting work in addition to content overhauls. Poor formats are tough enough to read on a regular computer or laptop; add a smaller screen to the mix and your resume will likely head to the “trash” box in a matter of seconds.

Make it Work for You: If you know your resume format is a bit lacking, make some minor modifications to ensure it is visually appealing while still conservative. Some easy changes include updating the font to a sans serif (Calibri and Arial are easy on the eyes), selectively bolding a few key words or phrases that indicate your effectiveness or accomplishments, and using darker, muted colored bullet points (like dark blue or green) can jazz up even the most boring of resumes. Don’t forget to always send a PDF­­ ­­– Word documents can look different from device to device but PDFs are frozen!

 

Now, if you’ll excuse me, I am off to find a Kickstarter campaign for some of the other Back to the Future inventions that we NEED; who’s in to fund some self-tying shoes? They would look great on a hoverboard!

 

Please note that a version of this post was featured on the Job Hero blog.

 

LinkedIn Series – Expert Power

Career advancement is what we all strive for. Using LinkedIn can be a very helpful tool to show how you’re an expert in your field. Staying current is necessary for both currently employed professionals and individuals searching for employment. That brings us to a very important question:  Actually, have you ever even noticed it?

LinkedIn truly is like the professional Facebook (but so help me G-d if they introduce a chat function); there is now a newsfeed-esque component that you see right when you log in to LinkedIn and that is fed by what goes into your Activity feed and those of your Connections. Go to your profile and look at your Activity feed–we’ll wait.

See it? My guess is that the feed is mostly full of, “You are connected to so-and-so” and the occasional, “You are not following xyz company.” Yawn. That filters directly into the Newsfeed of all your connections and they are likely skipping right over it. Why not REALLY utilize this section and indicate your sector knowledge in the process? Post relevant articles!

You might find it a challenge, being that there are already not enough hours in the day, to post a bazillion articles. Good news: it’s quality over quantity. All you need is a minimum of five minutes per WEEK to utilize LinkedIn for posting relevant news articles and trends that are emerging in your sector. Why would you do this? Three letters: SME. To be a Subject Matter Expert, and to communicate that expertise via LinkedIn is a subtle–but strategic–opportunity to broadcast just how knowledgeable you are of your particular industry.

If you are currently employed it’s not a suggestion but a necessity to know current and future trends. It isn’t only important for you–the professional–but also for your company. Your expert power will speak volumes to your commitment with the company/sector and it will more likely than not give you a better understanding of how your sector is evolving.

If you are not employed, LinkedIn serves as a platform allowing you to connect with the professional world without having to step into an office. Right from home, while your search for a job continues, you can boost your LinkedIn presence by posting relevant articles to your LinkedIn profile. Others will be able to view them and get an understanding of your expert power within a given industry.

In doing so, you are still demonstrating your SME-ness via LinkedIn and that can work wonders for your job search. Hiring managers and recruiters will see this about you and that, alone, can increase the likelihood that they will reach out to connect. The main idea is to continue to grow professionally regardless if you’re employed or not.  Every time you post something on LinkedIn, you are upping the ante on just how savvy you are and the powers that be will respond in kind.

Now that you are up-to-speed on how post sector-specific newsworthy info to your LinkedIn profile, let’s move on to why you want Siskel & Ebert to give your profile two thumbs up!

Until next time, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Profile Basics & Your Resume

You have your basic LinkedIn profile set up and have included (please) a snazzy headshot, but how do you work in your resume? Should your profile and resume match? Although your resume is an important part of your LinkedIn profile, they’re not the same thing. In fact, the two are more like supportive siblings than identical twins: they should complement one another but not match (exception: your basic contact and job info should always be consistent between the two!).

While completing your LinkedIn profile, keep in mind that it should be a good self-representation of where you want to go with your career while indicating that you have the foundation for it (again, similar to your resume…but not identical). Your profile should be straight to the point, but unique at the same time. Remember that others will be viewing your profile. It is a good idea for someone else (who knows you and your work) to review it and provide constructive feedback to ensure you are on the right track. View your LinkedIn profile as your image. Build it accordingly to create a powerful reflection.

Once you have the work/education basics in place, it is time to flesh it out with details. Concentrate on your accomplishments for each role and provide context if that would suit your needs. Additionally, indicate your Core Competencies in the Summary section (though they will be referenced again in the Skills/Expertise section; more on that later!).  Remember to read our post on Resume Don’ts (parts I and II); though it’s true that the two should not be identical, many of our guidelines here still ring true for LinkedIn!

We have much to cover regarding LinkedIn profiles–today’s post barely scratches the surface on how to handle the basic profile. Next up:

  • Creating a strong summary and how to obtain a unique URL.

Other upcoming profile topics include:

  • The importance of outside validation and strategies for obtaining it.
  • Why projects matter and how to work them in to your profile.
  • An overview on increasing your “Subject Matter Expert” presence and why you want to do that at all.

After we cover the profile, we’ll move into the amazing features built into LinkedIn and discuss how to maximize your usage of each one. Until then, remember, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn Series – Resource For Success

If there is a heaven on earth for HR managers and recruiters, it is definitely LinkedIn. Over the last several years LinkedIn has quietly moprhed into a vibrant resource for job-seeking and networking professionals.

Why is LinkedIn such a powerful tool in today’s job world? For almost every professional at any level and within (arguably) most every sector, LinkedIn is largely considered the best online professional networking tool out there. It allows you to create a powerful profile in which, if filled out correctly, will display your strengths and experiences as well as best position you for your target audience. Additionally, the platform allows for extensive research into sectors, companies, and people on top of its key messaging system, job board options, and additional perks just for being a member of the site (and a non-paying one at that).

The question remains, though: are you maximizing LinkedIn for your professional development purposes? Moreover, is your profile truly effective? Have you learned effective messaging techniques to utilize in connecting with people? Do you even know what those Skills/Expertise Endorsements are used for and how important they are to recruiters? LinkedIn is more than just a profile platform and it is in your best interest to know how to best utilize it for your future needs.

Stayed tuned and check back to our LinkedIn Series for some key tips essential for your success story using LinkedIn. We will be discussing a range of related topics that will be vital to your ongoing career success; some of our topics will include how to strategically improve your profile, understanding the logic behind your Skills/Expertise (and the endorsements that come with those), the most effective techniques out there for connecting with people, and so much more!

Of course, don’t forget to connect with us on, what else, LinkedIn! Until then, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

The Power of Interns Part II

Having an internship is a must, and a very important part of any path you may follow after college. You gain real-world experience in your field of study­–I know I have–and perhaps even a potential job for the future. But you do have to land the internship first. What’s that differentiating factor that sets young professionals apart to get the internship they want? Our suggestion? Distinguish yourself from your competition. AJ Jacobs wrote a great piece on this topic.

Of course, being an intern is most likely not going to be the most glamorous job you’ll ever have. Depending on the field, most likely than not you’ll be doing the bits of work that makes your employer’s life easier. Even though you might not be handling big jobs, you will get exposure to the field of your interest. All of this experience that you’ll gain is perfect for building your resume. Of course, if you prove yourself, perhaps the employer will let you take on bigger–and more interesting–responsibilities.

Being an intern for a career advisor has already opened up my eyes to many things I didn’t expect. There are different fields that even though I might not be familiar with, I am given the opportunity to learn about them. It is a lot different to sit in a classroom reading text book after textbook as supposed to being out there in the workforce. I’m now able to utilize all the material that I’ve learned in the classroom, making that connection, and use it in real life. It is a very exciting time to take action and execute that knowledge in real life. The career-advising field is something that continuously grows with many advances especially through the openings of so many online jobs. Being an intern for a career advisor will open so many doors due to the fact that the experience gained from this kind of internship is welcomed in almost any business environment.

So what is it that one might expect from an internship? This is very personal, and might be different for every individual. The main gain from an internship is definitely experience. Internships will also provide insight of what is happening in the targeted industry. This is very helpful in terms of knowing what your next step might be or what path to follow. Lastly–and one of the most important gains–is expect to make contacts. Nowadays, you cannot go for your dream job without creating contacts and networking with people that will able to help you get it. People in a company are always looking for the right person for the job, which is why it is so important to make as many connections as possible. You never know, you might just be talking to your future employer.

How have internships benefitted you? Email us to let us know and, until then, it’s YOUR career: ReFresh. Revive. Renew.

 

By Sarah van Windt – Communications & Business Development Intern

LinkedIn for the 1%: Yay or Nay?

With the popularity of social media in networking, it’s no surprise that users are increasingly establishing professional connections through sites like LinkedIn and even Facebook. While these sites can be incredibly useful for exploring potential job or partnership opportunities, there are many high-level executives who have a LinkedIn profile typically only updated by their staff – rendering it useless in terms of trying to network with the actual CEOs or CFOs. Now, a new site called Relationship Science is looking to make it easy to connect with the 1%, all for a small fee of $3K .

The upcoming launch of this site, described in this New York Times article, will enable users to enter a CEO’s name and see what kind of primary, secondary, or tertiary connections they already have to said CEO from the users’ own contacts. The search results will show how people are connected (“friend”, “friend of a friend”, etc) and will also judge the strength of the connection, from “strong” to “weak”. Relationship Science won’t post phone numbers or emails of its users, because as RS founder Neal Goldman points out, “This isn’t about spamming people.”

While this may seem like a great service, is it really worth it? Yes and no. For some, Relationship Science can show them connections to bigwigs they never knew existed. These contacts could be the key to being able to get a meeting or interview with the higher-ups, leading to career advancement. Unlike sites like LinkedIn where people need to create their own profile in order to interact on the site, Relationship Science uses the Internet, not the user, to gather information. This means you can still find connections with a company president without he or she having to put their own contacts on the website first.

On the other hand, not everyone needs to engage in this level of networking, and the price tag might not be worth it for most people in the workforce. Another good point is that even though you discover new connections, there’s no guarantee that anyone will respond to you.

What’s the bottom line? While Relationship Science may be worth it for a specific group of people, more often than not, real networking occurs in the real world. Attend networking events, actively update your LinkedIn profile and get to know your colleagues. In short, Always Be Networking! Refresh Your Step’s Networking Skills services can help you maximize opportunities to establish professional connections and career possibilities!

 

– Emma Ambler, Marketing & Communications Intern