Are You Part of LinkedIn’s 5%?

Were you one of the lucky LinkedIn users who received this email?

While you may have at first been thrilled to receive this email, your excitement may or may not have diminished once you realized 10 million other LinkedIn users also saw the same email in their inbox. After so many users were told they are pretty popular on the leading professional social media site, it left many thinking – was the email just a clever marketing ploy or something to be proud of?

Millions of professionals took to their Facebook or Twitter pages to brag about receiving the LinkedIn email, leading to the email story going viral (and lots of free publicity for LinkedIn!). Although many were quick to let others know how popular they were, many more LinkedIn users were skeptical.

“I was thoroughly irritated by that mail. It felt very spammy, a blatant attempt to appeal to narcissism, and not entirely credible. If I’m one of the top 5% most viewed profiles, and I’ve never generated any work as a result of my presence on LinkedIn, then what does that say about LinkedIn?”

“Maybe I expect a little more out of LinkedIn. But in the last couple of days, I got a congratulatory email telling me that I was “one of the top 5% most viewed LinkedIn profiles for 2012!” This I seriously doubt. I’m wondering if this is not some kind of a psychological play on their part. In other words, if you find out you’re good at something that you didn’t know about, then it gives you a little boost to go look at it again. And there’s a click for LinkedIn.”

While there are no statistics on who exactly received the email, no college students I know received the email (neither did I!), but Emily Kapit, Lead Resume Writer and Owner of RYS, did. This fact lends credence to the “top 5%” email because it’s highly unlikely that established professionals would be competing with college students for top-viewed honors. In fact, college students are probably the ones looking at professionals’ LinkedIn pages in hopes of connecting with the right people in an effort to secure a great job.

What’s the bottom line of this story? Although this LinkedIn email may have been a nice ego boost, it’s far from an accomplishment worthy of putting on your resume. That being said, having an up-to-date, professional LinkedIn profile will help attract more views, which can lead to more opportunities in your career. RYS is here to help you with our Social Media services to make your social media presence the best it can be. With the help of RYS, you can challenge Presisdent Barack Obama (with 525K+ views in 2012) for the title of Most Viewed LinkedIn Profile of 2013 and wouldn’t that be quite the resume-worthy feat?

It’s Your Career: ReFresh. Revive. Renew.

 

– Emma Ambler, Marketing & Communications Intern

Beware Phantom Job Postings

No matter if you are a college student entering the job market for the first time or a 30-year veteran of the working world, making a career change or seeking a promotion is something that may never be far from your mind. Unfortunately, as this Wall Street Journal article points out, you may have to face plenty of challenges while staying on the job search.

Even if you are actively applying for a new position or just looking to see what may be available in your field, many job postings may just be formalities – many positions are already filled by current employees or specially selected outside hires. While this may seem discouraging, there are plenty of things you can do to make sure the door to career advancement is always open.

First, never fall behind on networking. This ensures you stay on the radar of prospective employers while also forging new connections in your field. Networking can happen anytime and anywhere, online or offline, and it does not have to feel like work! Check out our blog post on networking to help get you started with this crucial aspect of professional life.

LinkedIn is a vital tool in keeping up with the opportunities available to you. Use the website and other social media to your advantage – connect with the people most relevant to your field, decide what you’re going to do with those connections, and decide on your final goal. Keeping those things in mind will make you an effective virtual networker. Check out our previous blog on using the Internet for continued career success for some quick tips.

While networking is a smart move in today’s connection-focused career world, you also need to strategically choose what jobs you apply to. As the article mentions, even if the NFL posts a job opening for a head coach, chances are you don’t qualify (no matter how well do in your Fantasy Football league). Look at exactly what the job is asking for and be realistic when deciding if it’s a position for which for you would be well-suited. As much as I would like to be a Cirque du Soleil performer, I don’t think my years of trapeze experience (which are non-existent) would get me hired.

Luckily, you’re not alone in this process. Our Strategic Career ConsultingNetworking Techniques and Social Media Presence services can help ensure you’re putting the best foot forward while in your current job or during a job search. With the right mix of smart socializing, a strong social media presence, and choosing potential jobs carefully, an amazing career opportunity is just around the corner.

Remember–it’s YOUR career: ReFresh. Revive. Renew.

–Emma Ambler, Marketing & Communications Intern

Facebook’s Graph Search & Your Job Search

Facebook JUST announced their Graph Search function and while you could use it to see who among your friends has been to a certain sushi place or likes the latest Oscar-worthy movie, could it be helpful for your job search?

You bet so! Here’s how:

You can search for who among your friends (or “friends”) have worked at or are connected to a certain industry or company? Use the Graph Search! From there, message those with the strongest/most relevant ties, state your case for an introduction and watch the magic happen.

G-d bless Mark Zuckerberg.

 

South Florida Resume Writer: Sun, Fun & Career Success

While this time of year in Miami often conjures up thoughts of crowded beaches, Art Basel, star-studded New Years parties and the Orange Bowl (not to mention this year’s BCS National Championship), ReFresh Your Step is here to keep you focused on your career. Real estate prices are on a positive trend for the first time in awhile, general investment in Miami is up, and South Florida unemployment is down by almost 2% since 2011, all of which make it a great time to re-evaluate your career goals.

While we have worked with clients from California to Canada to Spain, we also focus on assisting our fellow South Florida residents. As a Miami-based company, we are open to scheduling in-person meetings depending on our clients’ needs and preferences (we also speak with clients via phone and Skype).

Did you know that ReFresh Your Step’s founder and lead strategist is one of only a handful of certified resume writers in South Florida, including Miami, Fort Lauderdale and Palm Beach? So while tourists and other visitors are enjoying the sand, sun and attractions, we welcome the opportunity to assist you in resume and cover letter rewrites and updates, interview preparation, effective networking techniquesLinkedin and other social media updates as well as any other career development needs.

Contact us today at 305.209.9593 or [email protected] to take advantage of special resident rates and let us help you make 2013 your most productive year yet!

Networking Success: Always Be Networking

Welcome to the first part of a two-part blogpost on networking; this first one is in regards to our new Networking Motto “Always Be Networking” (ABN) and illustrates the meaning behind it using a recent example of networking success in a rather surprising situation.

The second post, due out later this week, expands on this first idea and will discuss a range of other powerful networking ideas that can be summed up with a helpful mnemonic. Stay tuned!

Part I: The Power of ABN in Action

The idea of “Always Be Networking” (ABN) came up in conversation with a friend a few weeks ago in response to me attending a college football-watching party and somehow discussing Google interview questions with several school alumni (at one point, I actually had most of our table trying to answer an infamous query instead of watching a close game!). Apparently, I have been living the “Always Be Networking” lifestyle without even knowing it.

In short, ABN refers to the idea that opportunities to meet people who may somehow impact your career (and vice-versa) can show up in almost any situation. In this case, I was at the party to cheer on my husband’s team and take a break from work; I was not there to discuss my services, client successes, recent site re-launch or anything else related to ReFresh Your Step; that said, it happened and I didn’t mind. Apparently, the ABN lifestyle can include nachos smothered in cheese.

I’ve had networking on my mind recently as I prepared last week for a presentation (more on that in the next post); in taking a break from work and presentation prep early last week, my husband and I sat and watched the second Presidential debate. I was expecting political repartee and the occasional misspoken word by at least one of the candidates. What I was not expecting, however, was to see flashing, pulsating lights floating above our patio. Without even thinking about it, I headed outside to explore and was surprised to see an actual (toy-sized) UFO actually buzzing about overhead. Sadly, little green men were not controlling it; rather, an engineer who hates his current sales job was using his iPhone to fly his early Christmas gift. How do I know all of this? I asked. Here’s a summary of that conversation:

 

Me: “That’s so cool–where did you get it?”

Job-Hating Engineer (JHE): “It’s from Sharper Image and an early Christmas gift from my parents. I’m an engineer and love this stuff.”

Me: “Ah, I’ve worked with engineers before. What exactly do you do?”

JHE: “What do you do that you’ve worked with engineers?”

Me: “I’m a career advisor and have written resumes for several types of engineers, including a few aeronautical engineers and a NASA guy. That’s a great field you’re in.”

JHE: “I REALLY need to talk to you–I hate my job. I love engineering but somehow got into sales and really want to get back to my original path. Do you have a card?”

 

Never mind the fact that I was the opposite of professional-looking in that moment; I spoke professionally, engaged him in conversation, produced a few cards and returned to my debate-watching, all within a matter of minutes. Other than missing the original “binders full of women” comment, seizing the opportunity to speak with someone (even about the most random of topics–flying UFOs outside my window) truly epitomizes the official ReFresh Your Step networking creed of “Always Be Networking” (ABN). Tune in for our next post as we actually go over our handy (and rather happy) mnemonic for networking success, as well as a few extra tips to help our more introverted followers.

Until then, ABN!