LinkedIn for the 1%: Yay or Nay?

With the popularity of social media in networking, it’s no surprise that users are increasingly establishing professional connections through sites like LinkedIn and even Facebook. While these sites can be incredibly useful for exploring potential job or partnership opportunities, there are many high-level executives who have a LinkedIn profile typically only updated by their staff – rendering it useless in terms of trying to network with the actual CEOs or CFOs. Now, a new site called Relationship Science is looking to make it easy to connect with the 1%, all for a small fee of $3K .

The upcoming launch of this site, described in this New York Times article, will enable users to enter a CEO’s name and see what kind of primary, secondary, or tertiary connections they already have to said CEO from the users’ own contacts. The search results will show how people are connected (“friend”, “friend of a friend”, etc) and will also judge the strength of the connection, from “strong” to “weak”. Relationship Science won’t post phone numbers or emails of its users, because as RS founder Neal Goldman points out, “This isn’t about spamming people.”

While this may seem like a great service, is it really worth it? Yes and no. For some, Relationship Science can show them connections to bigwigs they never knew existed. These contacts could be the key to being able to get a meeting or interview with the higher-ups, leading to career advancement. Unlike sites like LinkedIn where people need to create their own profile in order to interact on the site, Relationship Science uses the Internet, not the user, to gather information. This means you can still find connections with a company president without he or she having to put their own contacts on the website first.

On the other hand, not everyone needs to engage in this level of networking, and the price tag might not be worth it for most people in the workforce. Another good point is that even though you discover new connections, there’s no guarantee that anyone will respond to you.

What’s the bottom line? While Relationship Science may be worth it for a specific group of people, more often than not, real networking occurs in the real world. Attend networking events, actively update your LinkedIn profile and get to know your colleagues. In short, Always Be Networking! Refresh Your Step’s Networking Skills services can help you maximize opportunities to establish professional connections and career possibilities!

 

– Emma Ambler, Marketing & Communications Intern

LinkedIn: The Ugly Duckling Gets the Last Quack

While our blog has made LinkedIn a focus on several occasions (most recently, here), a recent Wall Street Journal article provides further evidence of how powerful a tool the site can be when used effectively. Though some of the initial points focused on outperformance of the company’s stock since its IPO relative to some of its social media peers,  perhaps the more relevant information for job seekers is the article’s take on what has driven the company’s market capitalization  to more than quadruple since 2011 compared to decreases of 25%-60% for social media “darlings” Facebook, Groupon and Zynga.

 

This article’s main point is that companies both large (i.e.  PepsiCo and Starbucks) and small are devoting an increasing amount of time and resources to find applicants across a wide variety of industries and experience levels. Why? Because LinkedIn’s “pool of candidates is so  large and resumes tend to be more actively fleshed out and updated versus rival job sites and social networks.” What’s more, the article goes on to say, “LinkedIn also specializes in connecting companies with people who may not be looking for a job,” which can be appealing to a company.

 

What does this mean for those of us that don’t care as much about the company’s stock price? As LinkedIn attracts more users and expands its business lines, your LinkedIn presence is as critical as ever. Think that just means updating your profile with your latest job? Think again. There is much more to it and we can help. Whether in person or online and over the phone, we will ensure that you have the tools to maximize the benefits LinkedIn has to offer.

 

Are You Part of LinkedIn’s 5%?

Were you one of the lucky LinkedIn users who received this email?

While you may have at first been thrilled to receive this email, your excitement may or may not have diminished once you realized 10 million other LinkedIn users also saw the same email in their inbox. After so many users were told they are pretty popular on the leading professional social media site, it left many thinking – was the email just a clever marketing ploy or something to be proud of?

Millions of professionals took to their Facebook or Twitter pages to brag about receiving the LinkedIn email, leading to the email story going viral (and lots of free publicity for LinkedIn!). Although many were quick to let others know how popular they were, many more LinkedIn users were skeptical.

“I was thoroughly irritated by that mail. It felt very spammy, a blatant attempt to appeal to narcissism, and not entirely credible. If I’m one of the top 5% most viewed profiles, and I’ve never generated any work as a result of my presence on LinkedIn, then what does that say about LinkedIn?”

“Maybe I expect a little more out of LinkedIn. But in the last couple of days, I got a congratulatory email telling me that I was “one of the top 5% most viewed LinkedIn profiles for 2012!” This I seriously doubt. I’m wondering if this is not some kind of a psychological play on their part. In other words, if you find out you’re good at something that you didn’t know about, then it gives you a little boost to go look at it again. And there’s a click for LinkedIn.”

While there are no statistics on who exactly received the email, no college students I know received the email (neither did I!), but Emily Kapit, Lead Resume Writer and Owner of RYS, did. This fact lends credence to the “top 5%” email because it’s highly unlikely that established professionals would be competing with college students for top-viewed honors. In fact, college students are probably the ones looking at professionals’ LinkedIn pages in hopes of connecting with the right people in an effort to secure a great job.

What’s the bottom line of this story? Although this LinkedIn email may have been a nice ego boost, it’s far from an accomplishment worthy of putting on your resume. That being said, having an up-to-date, professional LinkedIn profile will help attract more views, which can lead to more opportunities in your career. RYS is here to help you with our Social Media services to make your social media presence the best it can be. With the help of RYS, you can challenge Presisdent Barack Obama (with 525K+ views in 2012) for the title of Most Viewed LinkedIn Profile of 2013 and wouldn’t that be quite the resume-worthy feat?

It’s Your Career: ReFresh. Revive. Renew.

 

– Emma Ambler, Marketing & Communications Intern

Beware Phantom Job Postings

No matter if you are a college student entering the job market for the first time or a 30-year veteran of the working world, making a career change or seeking a promotion is something that may never be far from your mind. Unfortunately, as this Wall Street Journal article points out, you may have to face plenty of challenges while staying on the job search.

Even if you are actively applying for a new position or just looking to see what may be available in your field, many job postings may just be formalities – many positions are already filled by current employees or specially selected outside hires. While this may seem discouraging, there are plenty of things you can do to make sure the door to career advancement is always open.

First, never fall behind on networking. This ensures you stay on the radar of prospective employers while also forging new connections in your field. Networking can happen anytime and anywhere, online or offline, and it does not have to feel like work! Check out our blog post on networking to help get you started with this crucial aspect of professional life.

LinkedIn is a vital tool in keeping up with the opportunities available to you. Use the website and other social media to your advantage – connect with the people most relevant to your field, decide what you’re going to do with those connections, and decide on your final goal. Keeping those things in mind will make you an effective virtual networker. Check out our previous blog on using the Internet for continued career success for some quick tips.

While networking is a smart move in today’s connection-focused career world, you also need to strategically choose what jobs you apply to. As the article mentions, even if the NFL posts a job opening for a head coach, chances are you don’t qualify (no matter how well do in your Fantasy Football league). Look at exactly what the job is asking for and be realistic when deciding if it’s a position for which for you would be well-suited. As much as I would like to be a Cirque du Soleil performer, I don’t think my years of trapeze experience (which are non-existent) would get me hired.

Luckily, you’re not alone in this process. Our Strategic Career ConsultingNetworking Techniques and Social Media Presence services can help ensure you’re putting the best foot forward while in your current job or during a job search. With the right mix of smart socializing, a strong social media presence, and choosing potential jobs carefully, an amazing career opportunity is just around the corner.

Remember–it’s YOUR career: ReFresh. Revive. Renew.

–Emma Ambler, Marketing & Communications Intern

Facebook’s Graph Search & Your Job Search

Facebook JUST announced their Graph Search function and while you could use it to see who among your friends has been to a certain sushi place or likes the latest Oscar-worthy movie, could it be helpful for your job search?

You bet so! Here’s how:

You can search for who among your friends (or “friends”) have worked at or are connected to a certain industry or company? Use the Graph Search! From there, message those with the strongest/most relevant ties, state your case for an introduction and watch the magic happen.

G-d bless Mark Zuckerberg.

 

Wall Street, Dust off Those Resumes!

Dear Wall Street-ers,

Wow, I used to BE one of you back when I worked on the PR and recruiting teams at Lehman Brothers. I launched my company as a result of Lehman’s bankruptcy and have worked with many of you across different functions since our inception. I can say without  doubt that you are an interesting brood.

Based on this article, I may be speaking to more of you soon. Are you worried about your job? Have you updated your resume or LinkedIn profile recently? Are you thinking about potential next steps in case you fall victim to the layoff hatchet? How’s that networking going (remember, late nights at the office or sushi place around the corner are opportunities to network; #ABN)?

Despite a slight adjustment, the old adage rings true: all bad things must come to an end:  “‘Most analysts say these cuts won’t go on forever. As soon as lending starts to pick up, banks will increase headcount,’ said Oppenheimer analyst Chris Kotowski.” While that may be the case and you could either land a new job quickly or get your old job back, have you pondered the REAL question: is going back to Wall Street what you really want?

It’s YOUR career–whatever curve ball is thrown your way, refresh, revive, renew!

 

South Florida Resume Writer: Sun, Fun & Career Success

While this time of year in Miami often conjures up thoughts of crowded beaches, Art Basel, star-studded New Years parties and the Orange Bowl (not to mention this year’s BCS National Championship), ReFresh Your Step is here to keep you focused on your career. Real estate prices are on a positive trend for the first time in awhile, general investment in Miami is up, and South Florida unemployment is down by almost 2% since 2011, all of which make it a great time to re-evaluate your career goals.

While we have worked with clients from California to Canada to Spain, we also focus on assisting our fellow South Florida residents. As a Miami-based company, we are open to scheduling in-person meetings depending on our clients’ needs and preferences (we also speak with clients via phone and Skype).

Did you know that ReFresh Your Step’s founder and lead strategist is one of only a handful of certified resume writers in South Florida, including Miami, Fort Lauderdale and Palm Beach? So while tourists and other visitors are enjoying the sand, sun and attractions, we welcome the opportunity to assist you in resume and cover letter rewrites and updates, interview preparation, effective networking techniquesLinkedin and other social media updates as well as any other career development needs.

Contact us today at 305.209.9593 or [email protected] to take advantage of special resident rates and let us help you make 2013 your most productive year yet!

Networking Success: Always Be Networking

Welcome to the first part of a two-part blogpost on networking; this first one is in regards to our new Networking Motto “Always Be Networking” (ABN) and illustrates the meaning behind it using a recent example of networking success in a rather surprising situation.

The second post, due out later this week, expands on this first idea and will discuss a range of other powerful networking ideas that can be summed up with a helpful mnemonic. Stay tuned!

Part I: The Power of ABN in Action

The idea of “Always Be Networking” (ABN) came up in conversation with a friend a few weeks ago in response to me attending a college football-watching party and somehow discussing Google interview questions with several school alumni (at one point, I actually had most of our table trying to answer an infamous query instead of watching a close game!). Apparently, I have been living the “Always Be Networking” lifestyle without even knowing it.

In short, ABN refers to the idea that opportunities to meet people who may somehow impact your career (and vice-versa) can show up in almost any situation. In this case, I was at the party to cheer on my husband’s team and take a break from work; I was not there to discuss my services, client successes, recent site re-launch or anything else related to ReFresh Your Step; that said, it happened and I didn’t mind. Apparently, the ABN lifestyle can include nachos smothered in cheese.

I’ve had networking on my mind recently as I prepared last week for a presentation (more on that in the next post); in taking a break from work and presentation prep early last week, my husband and I sat and watched the second Presidential debate. I was expecting political repartee and the occasional misspoken word by at least one of the candidates. What I was not expecting, however, was to see flashing, pulsating lights floating above our patio. Without even thinking about it, I headed outside to explore and was surprised to see an actual (toy-sized) UFO actually buzzing about overhead. Sadly, little green men were not controlling it; rather, an engineer who hates his current sales job was using his iPhone to fly his early Christmas gift. How do I know all of this? I asked. Here’s a summary of that conversation:

 

Me: “That’s so cool–where did you get it?”

Job-Hating Engineer (JHE): “It’s from Sharper Image and an early Christmas gift from my parents. I’m an engineer and love this stuff.”

Me: “Ah, I’ve worked with engineers before. What exactly do you do?”

JHE: “What do you do that you’ve worked with engineers?”

Me: “I’m a career advisor and have written resumes for several types of engineers, including a few aeronautical engineers and a NASA guy. That’s a great field you’re in.”

JHE: “I REALLY need to talk to you–I hate my job. I love engineering but somehow got into sales and really want to get back to my original path. Do you have a card?”

 

Never mind the fact that I was the opposite of professional-looking in that moment; I spoke professionally, engaged him in conversation, produced a few cards and returned to my debate-watching, all within a matter of minutes. Other than missing the original “binders full of women” comment, seizing the opportunity to speak with someone (even about the most random of topics–flying UFOs outside my window) truly epitomizes the official ReFresh Your Step networking creed of “Always Be Networking” (ABN). Tune in for our next post as we actually go over our handy (and rather happy) mnemonic for networking success, as well as a few extra tips to help our more introverted followers.

Until then, ABN!