How Your Smartphone Could Get You a Job

Today’s technology has enabled smartphone users to stay connected with social media, the latest news, and newest apps almost anywhere. While it’s easy to check your friends’ status updates on Facebook and Twitter, this WSJ article highlights another use for down time with a smartphone – applying for jobs. 33% of Fortune 500 companies have application sites customized for a smartphone screen, and the trend keeps growing. From McDonald’s to Macy’s, more and more companies are utilizing apps that allow professionals to apply for open positions on their smartphones. This movement may make things easier for potential employees, but it also means that applicants will need to think about how their resume looks on a small screen.

When applying for a job using your phone, it makes sense to think that hiring managers may be looking at your application on their phones. While most companies will use apps that are formatted for a smartphone screen, it is still important to make your resume stand out on an even smaller display. This can be easy if you know how to properly format your resume to gain maximum attention from a possible new employer.

Using certain key elements in your resume design will make your document engaging, but not “busy” or too overwhelming for a hiring manager. Our brains are always looking to break down information into smaller pieces that are easier to process – and technology is available to help do just that. Techniques like shading and bolding will help your resume seem easy to read while bringing out important pieces of information that will catch an employer’s eye.

Implementing these formatting techniques is something a good resume writer will know how to do and can utilize an individual’s experience to create an effective and attractive document. A customized resume will help draw an employer’s attention and help emphasize an employee’s best assets. ReFresh Your Step’s Resumes & Cover Letter services can do just that – check out our Before & After results to see what we can do for your resume. After all, even on a small screen, a great resume could be the key to getting the job!

It’s YOUR Career: ReFresh. Revive. Renew.

 

– Emma Ambler, Marketing & Communications Intern

How Not to be an Office Technology Dinosaur

A recent article from Wall Street Journal, “How Not to Be the Office Tech Dinosaur” addresses a concern facing many older professionals – will their experience and years in the workforce be enough to keep their job in an increasingly tech-savvy world? Advances in technology occur almost every day; at times, it seems impossible to keep up with the newest social media craze. With younger professionals naturally more in tune with technology trends and using Facebook, Twitter, Vine and Instagram, it can sometimes seem like they have an unfair advantage, especially are more companies place a greater emphasis on reaching out to consumers via social media.

However, this technology divide doesn’t mean that younger employees are better suited for work in a professional setting. Older employees who have longer careers have generally gained more practical knowledge – they know how to meet a deadline, deal with a difficult coworker, and efficiently delegate tasks to others. These kind of skills are learned from real world experience – not from knowing how to use hashtags.

In today’s job environment, there is an opportunity for employees of a multi-generational workplace to learn from each other. Mentoring can go in both directions – younger employees can help educate older ones on why social media is important and how to use it. Older employees, on the other hand, can mentor younger employees in the arts of being a successful member in a professional workplace, from how to dress appropriately to how to run a successful meeting. The flow of information sharing can – and should – go both ways because, in the end, being able to learn from other employees will only make a workplace stronger.

While it may seem intimidating to keep up with the changes in social media and how to use it professionally, ReFresh Your Step’s Social Media Services can help you master Facebook, Twitter, LinkedIn and every other social networking site. No company can afford to underestimate the value of a viable online presence, and knowing how to effectively use social media can make an employee even more valuable to their company. With employees working to teach one another useful skills (relating to both social media and professional behavior), workplaces can be even more productive and successful.

It’s YOUR Career: ReFresh. Revive. Renew. #ReFreshYourStep.

 

– Emma Ambler, Marketing & Communications Intern

Are You Part of LinkedIn’s 5%?

Were you one of the lucky LinkedIn users who received this email?

While you may have at first been thrilled to receive this email, your excitement may or may not have diminished once you realized 10 million other LinkedIn users also saw the same email in their inbox. After so many users were told they are pretty popular on the leading professional social media site, it left many thinking – was the email just a clever marketing ploy or something to be proud of?

Millions of professionals took to their Facebook or Twitter pages to brag about receiving the LinkedIn email, leading to the email story going viral (and lots of free publicity for LinkedIn!). Although many were quick to let others know how popular they were, many more LinkedIn users were skeptical.

“I was thoroughly irritated by that mail. It felt very spammy, a blatant attempt to appeal to narcissism, and not entirely credible. If I’m one of the top 5% most viewed profiles, and I’ve never generated any work as a result of my presence on LinkedIn, then what does that say about LinkedIn?”

“Maybe I expect a little more out of LinkedIn. But in the last couple of days, I got a congratulatory email telling me that I was “one of the top 5% most viewed LinkedIn profiles for 2012!” This I seriously doubt. I’m wondering if this is not some kind of a psychological play on their part. In other words, if you find out you’re good at something that you didn’t know about, then it gives you a little boost to go look at it again. And there’s a click for LinkedIn.”

While there are no statistics on who exactly received the email, no college students I know received the email (neither did I!), but Emily Kapit, Lead Resume Writer and Owner of RYS, did. This fact lends credence to the “top 5%” email because it’s highly unlikely that established professionals would be competing with college students for top-viewed honors. In fact, college students are probably the ones looking at professionals’ LinkedIn pages in hopes of connecting with the right people in an effort to secure a great job.

What’s the bottom line of this story? Although this LinkedIn email may have been a nice ego boost, it’s far from an accomplishment worthy of putting on your resume. That being said, having an up-to-date, professional LinkedIn profile will help attract more views, which can lead to more opportunities in your career. RYS is here to help you with our Social Media services to make your social media presence the best it can be. With the help of RYS, you can challenge Presisdent Barack Obama (with 525K+ views in 2012) for the title of Most Viewed LinkedIn Profile of 2013 and wouldn’t that be quite the resume-worthy feat?

It’s Your Career: ReFresh. Revive. Renew.

 

– Emma Ambler, Marketing & Communications Intern